Home Industry News Lil Baby on ‘My Turn’ Success, James Harden, Drake & More

Lil Baby on ‘My Turn’ Success, James Harden, Drake & More

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Baby’s emergence on the business side shouldn’t come as a surprise to anyone. His burgeoning label 4PF struck gold with the rise of 42 Dugg — one of Billboard’s hip-hop & R&B artists to watch for 2021 — and he’s continuously around his Quality Control bosses, founders Kevin “Coach K” Lee and Pierre “Pee” Thomas. Soaking up gems is nothing new for the 2020 MVP as he looks to tighten his grip on the music game. 



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